Jan 2025 — present
Baldwin Hardware, ASSA ABLOY Luxury Group
Senior Marketing Manager · Lake Forest, CA
Product strategy and go-to-market execution across the Estate and Reserve luxury portfolios for Americas Residential.
- Led the Reserve collection launch — the largest in company history.
- Drove the Baldwin × Level smart lock integration to market in nine months against an 18–24 month industry standard.
- Running new product introduction across Bespoke modular cabinet hardware, the Briarcrest collection, and custom finish expansion.
- Presented world-premiere product at KBIS 2026 to architects, designers, and dealers.
Jan 2020 — Dec 2024
Promote Yourself Inc.
Founder & Chief Executive Officer · Orange, CA
Founded, scaled, and sold a product-driven company in the promotional products industry. Owned the full lifecycle — product ideation, manufacturing partnerships, operations, sales, and brand development — through to acquisition.
Nov 2018 — Dec 2019
Jam Design
Director of Marketing & Innovation · Costa Mesa, CA
Reshaped brand language and visual identity, driving sales growth through new product concepts and repositioned go-to-market.
Jan 2013 — Nov 2018
Spectrum Brands — Pfister & Fortis
Senior Global Marketing Manager · Lake Forest, CA
Led product development and marketing for Pfister and portfolio brands, managing global product lifecycles from concept through retail across design, engineering, manufacturing, and sales.
- Launched Tisbury — 240% over sales projection, named Best Product Launch in Company History.
- Built the Fortis brand and brought Uffizi to market, the first all-glass faucet sold in the United States.
- Stood up the showroom channel and the training program behind it.
Aug 2011 — Dec 2012
Husqvarna Group
West Coast Sales Manager · Outdoor power equipment
Developed new markets and turned around underperforming West Coast territories, building dealer relationships and driving revenue growth.
Aug 2002 — Aug 2011
International Aluminum Corporation
National Accounts Manager · South Gate, CA
Drove $16M+ in sales at major retailers by identifying product gaps, training sales teams, and expanding market reach for aluminum building products.