Who I am
I build products, teams, and the systems that run them.
Twenty-plus years in consumer goods, marketing, and sales. One company built, scaled, and sold. Founder brain in a corporate body — I move faster than the org chart allows, and I teach teams to do the same.
How I operate
Vision to P&L. Strategy to shelf.
Product strategy.
Start with the portfolio, not the product. Where to play, what to build, what to kill, and why — a roadmap tied to margin, market position, and a customer who'll ask for it by name.
Marketing vision.
One holistic story told everywhere at once — positioning, brand, digital, PR, showroom, and the sales conversation. Exposure that compounds because every channel says the same true thing.
Aligned teams, one goal.
Engineering, design, sourcing, sales, and finance pulling toward a single outcome the whole building can repeat. Clear owners, clear numbers, no ambiguity about what winning looks like.
Launches that land.
Stage gates, channel readiness, trained sellers, inventory in place, dates that hold. The record launches on my resume weren't luck — they were discipline, run the same way every time.
Own the P&L.
Revenue model, pricing, margin, and leverage on every dollar of spend. I've carried the P&L and the quota at the same time as a founder — it changes how you argue for every line item.
Build the team that outlasts you.
Hire for judgment, coach for speed, delegate real ownership. The measure of a leader is what still runs when they leave the room — and how fast the people they built get promoted.
The receipts
What those six disciplines produce.
Anyone can write a philosophy. These are the outcomes when it's actually run — four numbers, four different companies, twenty years apart.
P&L ownership. Founded, scaled, and sold a product company. Carried the P&L and the quota at the same time.
Aligned teams. Two companies, two engineering cultures, one smart lock to market — against an 18–24 month industry standard.
Launches that land. Over projection on a collection named Best Product Launch in Company History.
Marketing vision. Sales consultants trained to tell one story across showroom, dealer, and retail channels.
Around the site
Pick a door.
Work I've shipped
Collections, launches, and one company — the stories behind the pictures.
→ 02 · ThingsProducts I back
Things I love or am obsessed with. Click one and I'll tell you why.
→ 03 · TechThe stack
The tools and agents that make one person look like five.
→ 04 · ClientsBrands I've built for
Luxury hardware to outdoor power to a couple of mice.
→Speaking
Three things I'll argue in public.
Faster horses.
Market intelligence is a starting point, not a verdict. Read all of it, believe less of it. The line attributed to Ford still holds — ask people what they want and you'd have built a faster horse. How to build conviction from the field, the data, and your gut, and know which one to trust when they disagree.
One slide, one idea.
What Jobs taught everyone about presenting and almost nobody does: simplicity is the work. Kill the bullets, lead with the benefit, let the product be the hero. How I build decks and launch stories a room can repeat a week later — and why that's the only measure that matters.
Innovation on purpose.
The biggest impacts I've shipped came from subtle details — a finish, a weight, a knurl, a timeline nobody thought was possible — that never made the spec sheet and everybody felt. How to spot the nuance worth obsessing over, and how to defend it when it's hard to measure.